Feature Friday – Did You Know That?

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Guest: Cory Allison

“Money, it’s a gas. Grab that cash with both hands and make a stash” Pink Floyd

You have a killer idea.  It appeals to a broad market.  And your strategy to bring it to life is rock solid.  All you need is a few more dollars than you have now to make it a reality.  What path should you choose?  Bootstrap?  Friends and family?  Angel?  Venture capital?  Family office?  Maybe even private equity?

How you fund a business may be just as important as what you’re selling.  Going it alone leaves all the decisions in your hands, but you’re gambling all your resources.  Taking money from others limits your own exposure, but now you have potential “partners” who may weigh in on crucial decisions or not agree with the ones you make.

Cory Allison is an experienced entrepreneur, especially in the startup world.  She’s also a partner in a fund that focuses on female-led businesses.  So she knows the funding game from both sides of the table.  Her insights on the topic may help guide you on your quest to launch the next unicorn.

You can discover much more about Cory at:

Music: “Having a Good Day – Instrumental” by Benj Heard via Artlist

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Susan L. Combs

Susan L. Combs, founder and CEO of Combs & Company, is a visionary leader transforming the insurance industry with innovation, integrity, and a commitment to educating and empowering every client.

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