ShowMe the money: How to charge fees in a commission-based practice

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pexels-photo-259027.jpegBack in college, I worked for the University of Missouri, and to this day, the coolest job I’ve ever had was working as an event manager for the Hearnes Center. This is where the magic happens when it comes to concerts and sporting events. During that time, I got to work with some amazing people, one of whom happened to be Bob Dylan. And as Bob once said, “For the times they are a-changin.” As benefits professionals, boy, don’t we know it!

I’ve had a lot of great role models in my life and one of my most incredible ones has been my mother. Like me, she was an entrepreneur. She owned a Merle Norman Cosmetics Studio and a travel agency in my hometown of King City, Missouri. My mom had worked for a number of years in the travel industry with American Airlines and Auto-Train (later sold to Amtrak) in Washington D.C., before relocating to Missouri with my father and working for a small travel agency. She later opened her own, and I remember that she saw a major shift taking place in the industry when the airlines decided that they were no longer going to pay travel agents fees on airline tickets. She made the decision to start charging fees and I remember her telling me, “If you don’t value your time, no one else will.”

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Susan L. Combs

Susan L. Combs, founder and CEO of Combs & Company, is a visionary leader transforming the insurance industry with innovation, integrity, and a commitment to educating and empowering every client.

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