Can I get a “No?!”

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Just Say NoWhen I start to get frazzled I hear my mother in my head saying, “If you don’t value your time, no one else will.” As women, I feel that, at times, we suffer from the “Wonder Woman Complex” of being able to do it all, and often times to our detriment. We can be fearful of the societal response of saying “no” and I’m here to tell you it’s OK to do it!

When I served as National President of Women in Insurance & Financial Services (WIFS), my predecessor, Angie Shay, programmed us all so that when a decision was to be made that would impact the organization, if it didn’t engage members or generate revenue, then we shouldn’t be doing it. This made decisions very black and white and easy to move initiatives forward.

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Susan L. Combs

Susan L. Combs, founder and CEO of Combs & Company, is a visionary leader transforming the insurance industry with innovation, integrity, and a commitment to educating and empowering every client.

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